DoorDash
Execution of high-performing email creatives for DoorDash to present their promotional offers in the competitive landscape of food delivery.
My strategy centered on showcasing the brand’s high-contrast photography of diverse, ready-to-eat food to immediately capture the user’s attention and create a visceral appeal. To ensure the highest possible conversion rates, I produced a wide variety of creative iterations, allowing our team to test and optimize.
The data-driven optimization process enabled our team to identify and deploy the most effective creative versions, maximizing the impact of the campaign.
Signet Jewelers
Campaign for the Zales and Kay Jewelers brands to promote their credit card programs.
I employed iconography to provide a clear, scannable overview of the top exclusive cardholder benefits and utilized personalized messaging to increase user relevance. While both brands stand for modern accessible luxury, I made sure to visually represent the bold and trendy energy of Zales and the softer and more romantic identity of Kay Jewelers.
The resulting creatives effectively communicated program value while maintaining the unique brand-specific aesthetics of two retail identities.
Gabb Wireless
Campaign for Gabb Wireless to communicate the brand’s focus on age-appropriate technology for kids.
Recognizing the needs of busy parents, I developed clean, mobile-first layouts optimized for quick scanning. I reinforced the brand’s core mission of digital safety by utilizing a friendly, approachable aesthetic and a clear visual hierarchy that highlighted key tech solutions.
The streamlined and accessible final designs provided a direct and effective introduction to the brand's protective approach to kid-safe technology.